| Semaine | Phase | Actions | Canaux |
|---|---|---|---|
| S1-2 | Teasing | Teaser, "Bientôt", waitlist | Instagram, LinkedIn |
| S3-4 | Lancement | Ouverture inscriptions, Early Bird, vidéo teaser | Tous canaux + WhatsApp groups |
| S5-6 | Relance | Témoignages, FAQ live, rappel Early Bird | LinkedIn, Instagram, X |
| S7-8 | Urgence | "Dernières places", countdown, confirmation | Email, WhatsApp, Stories |
| Bootcamp | Live | Stories quotidiennes, photos, interviews | Instagram Stories, LinkedIn |
| Post | Clôture | Rétrospective, photos, témoignages, annonces prochaine session | Tous canaux |
Posts pro, articles, événements LinkedIn. Cible : professionnels, RH, entrepreneurs.
Reels, Stories, posts visuels. Cible : étudiants, jeunes pros 18-30 ans.
Threads, engagement tech community. Cible : développeurs, tech enthusiasts.
Groups étudiants, communautés tech MG. Relances directes, FAQ.